Rowing Blazers
Rowing Blazers, a New York-based clothing brand founded by Jack Carlson and David Rosenzweig, offers a fresh take on preppy wear by reimagining classic styles with bold twists. Known for its vibrant colors, nostalgic charm, and quirky flair, the brand embodies a distinctive aesthetic. In my art direction for Rowing Blazers, I emphasized nostalgia by shooting campaigns on film, which added unique color and texture to each lookbook. Styling played a crucial role in bringing the clothes to life, with each lookbook showcasing a thoughtful mix of colors, textures, and patterns. After years of working with the brand, I had the privilege of styling the Winter ‘24 collection onward, building on a deep understanding of the brands identity..
Skills applied - Art Direction, Production, Styling, Video Editing, Brand Development, Marketing
