Brooklinen
Brooklinen is a New York–based brand at the forefront of creativity in the bedding and home space. Its distinctive use of pattern and color, combined with a witty, tongue-in-cheek tone of voice, sets the brand apart within its market. At Brooklinen, I work closely with the Creative Director to shape and execute the brand’s visual language through product photography and campaign imagery. I lead pre-production for seasonal shoots, managing everything from casting and locations to styling direction, prop sourcing, and detailed shot lists that turn creative ideas into clear production plans. On set, I oversee the flow of the shoot, guiding the creative execution while keeping production on schedule and ensuring we capture the hero and supporting imagery the brand needs. Afterward, I help curate the final photo and motion selects and collaborate with creative, styling, and production teams to deliver cohesive imagery across editorial, e-commerce, marketing, and social channels.
Skills applied - Art Direction, Set Design, Pre-Production, Post-Production, Casting, Marketing, Commercial Work, Storyboarding
Photography by Claudia Di Maio